Many of the problems currently facing our society are the result of an outdated image of dominant masculinity, which emphasizes characteristics that work against a healthy functioning community. Ideas of care that go beyond financial provision and maintaining the power of one's own "clan" are clearly neglected here. We therefore believe that strengthening the values of CARE will not only benefit those who run it but are confronted with unbroken devaluation, but that an appreciation of CARE also represents a great (and absolutely necessary) opportunity for society as a whole.